!RADICO has launched a new flavour under its popular Magic Moments brand \u2014 Magic Moments Aam Panna Flavoured Vodka.<\/p>\n
The product takes inspiration from the traditional Indian summer drink Aam Panna, combining a familiar raw-mango flavour with the company’s vodka portfolio.
\nBut the bigger story is not just about a new flavour.
\nIt shows how India’s alcohol market is moving towards premiumisation, experimentation and locally inspired flavours.<\/p>\n
##What Has Radico Khaitan Launched?<\/p>\n
The company has introduced:<\/p>\n
Magic Moments Aam Panna Flavoured Vodka<\/p>\n
The new variant is inspired by traditional Indian Aam Panna and uses a raw mango-inspired flavour profile.
\nIt has been added to Magic Moments’ “Flavours of India” portfolio.<\/p>\n
The strategy is simple:
\nTake familiar Indian flavours \u2192 combine them with modern products \u2192 create something younger consumers want to try.<\/p>\n
@@Magic Moments Is Already a Large Franchise<\/p>\n
The launch comes at a time when Magic Moments continues to show strong volumes.
\nFY26
\n8.6 million cases sold<\/p>\n
Q1 FY27
\n3.25+ million cases sold
\nThat means the brand is entering the new flavour launch with an already established consumer base.<\/p>\n
——>Flavoured Vodka Is Becoming More Important<\/p>\n
One of the most interesting numbers is the contribution from flavoured vodka.
\nMore than 75% of Magic Moments’ vodka volumes in Q1 FY27 came from flavoured vodka.<\/p>\n
##Stock in Focus
\n!RADICO
\n!SOM DISTILLARY
\n!UNITED SPIRITS
\n!TILAK NAGAR INDUSTRIES<\/p>\n
——->Bottom Line
\nWith Magic Moments selling 8.6 million cases in FY26, more than 3.25 million cases in Q1 FY27, and flavoured vodka already contributing over 75% of vodka volumes, consumer preference is clearly shifting towards experimentation.<\/p>\n
Aam Panna may be traditional \u2014 but the strategy behind it is anything but.<\/p>\n","protected":false},"template":"","article-category":[35],"article-tags":[],"class_list":["post-176597","article","type-article","status-publish","hentry","article-category-learn"],"acf":[],"_links":{"self":[{"href":"https:\/\/signalz.pro\/api\/wp\/v2\/article\/176597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/signalz.pro\/api\/wp\/v2\/article"}],"about":[{"href":"https:\/\/signalz.pro\/api\/wp\/v2\/types\/article"}],"wp:attachment":[{"href":"https:\/\/signalz.pro\/api\/wp\/v2\/media?parent=176597"}],"wp:term":[{"taxonomy":"article-category","embeddable":true,"href":"https:\/\/signalz.pro\/api\/wp\/v2\/article-category?post=176597"},{"taxonomy":"article-tags","embeddable":true,"href":"https:\/\/signalz.pro\/api\/wp\/v2\/article-tags?post=176597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}